Mental Healthcare Branding: Complete brand management for a New York Mental Healthcare Group.
BCS Group is a growing, Brooklyn Mental Health Group. They have multiple locations in Brooklyn and Staten Island, Online Counseling and also set-up and manage complete mental healthcare programs for other healthcare facilities.
We were engage in 2014 to re brand the company (then known as ‘Brooklyn Women’s Counseling Services). They had had their existing logo for over 10 years and wanted to promote a fresher and more current face of the practice, embracing a wider audience and illustrating their journey from one small, Brooklyn practice, which has grown to multiple locations, online programs and community outreach.
Digital platforms are the future
Healthcare Websites, Apps and Social Media marketing is the landscape of modern medicine patient engagement. It is where technology meets quality of care to equip healthcare providers and patients with what they need to better track, manage, and ultimately improve patient education.
We aim to do just that, providing consultation, design, and strategy for healthcare clients, to get their brand online and in front of the the people who really need their services.
grow your audience
In an increasingly consumer-centric industry, Healthcare branding is crucial to company’s success and longevity. Through our strategic thinking, creative expertise, and practical insights, we deliver measurable business results, craft targeted brand experiences, and position companies online to stand out as leaders in their field.
Social Media is a great way to promote your Healthcare practice, services and programs. Grow your target audience – where they are already looking! Interact directly with your audience, promote services and programs, see results instantly. (see below)
> Mental Healthcare brand design and implementation
> Grow brand awareness, digital/local
> Mobile-ready Website design and development
> Mobile App design and development
> Social media marketing and promotions
> Client base growth and program awareness through digital promotion
> Total management of online brand and services
Every organization is different, therefore meaningful metrics vary by practice to practice. With that said, here are a handful of metrics that work for us to identify if our efforts are on track for your Healthcare Practice:
• Marketing Conversion Rate
– The step from clicking on a digital marketing to contacting your practice
• Calls for information or appointment
• Online appointment requests
• Email list growth
• Social Media audience growth
• Seminar or event registrations
There are more strategic and ongoing check points to see results, but the above are key ways to track ongoing success.